gender-decoder.katmatfield.comGender Decoder: find subtle bias in job ads

Gender Decoder for Job Ads Without realising it, we all use language that is subtly ‘gender-coded’. Society has certain expectations of what men and women are like, and how they differ, and this seeps into the language we use. Think about “bossy” and “feisty”: we almost never use these words to describe men. This linguistic gender-coding shows up in job adverts as well, and research has shown that it puts women off applying for jobs that are advertised with masculine-coded language. * This site is a quick way to check whether a job advert has the kind of subtle linguistic gender-coding that has this discouraging effect. Find out more about how this works. Paste your job ad here This tool uses the original list of gender-coded words from the research paper written by Danielle Gaucher, Justin Friesen, and Aaron C. Kay: Evidence That Gendered Wording in Job Advertisements Exists and Sustains Gender Inequality (Journal of Personality and Social Psychology, July 2011, Vol 101(1), p109-28). The code is on GitHub , and I'd welcome any suggestions about the wordlists it uses, by pull request or tweet. Thanks to Stephen Shearman whose blog post initially introduced me to the research; and to Made by Many's Isaac Pinnock whose blog post gave me the final nudge towards building this. By Kat Matfield / @LovedayBrooke...